The poor clown performs beneath the stage lights, offering smiles that are expected and a body that is constantly observed. In the moment of performance, he is chosen—no longer as a human, but transformed into an object: an eternal and beautiful piece of jewelry. Time comes to a halt upon him. Pain is polished away, emotions are sealed within, leaving only surface, brilliance, and perfection to be endlessly admired.
Circus
STILLS
This work was inspired by the jewelry brand Joseff of Hollywood, known for designing iconic pieces for classic Hollywood films such as Gone with the Wind, Cleopatra, and Camille. The brand’s creations were worn by many legendary Hollywood actresses. Originally, these pieces were produced exclusively for film production and rental use, not for public sale. It was not until 1937, when the retail collection was introduced, that the jewelry became commercially available.
The brand’s unique operating model became the conceptual foundation for my storyboard. I was deeply fascinated by the transition from objects that existed only within cinematic illusion—confined to film reels and the screen—to tangible works that could be physically touched and owned. That shift from fiction to reality creates a subtle sense of unreality, as if a dream has materialized.
Storyboard
